Panta Rhei - the story behind the name



Panta Rhei means everything flows in ancient Greek. It follows a saying of Heraclitus; a Greek philosopher: "No man ever steps in the same river twice, for it's not the same river and he's not the same man."



We cannot reproduce an experience. Something will always be different. In the words of Heraclitus: "Change alone is unchanging."

For us, Panta Rhei means having to reinvent ourselves over and over again..

This is the motto underlying all of our investments, innovation and creativity activities. To some extent all innovation projects are similar in that we always look for a competitive edge, growth and business leverage. But at the same time each project is very different in its specifics.

Those who are engaged in innovation wake up every morning with the notion that yesterday's success and breakthrough cannot be repeated.. inventors must reinvent themselves time and time again..


Sayings of Heraclitus:

  • There's a new sun each day
  • If you do not expect the unexpected you will not find it, for it is not to be reached by search or trail.

  • Big results require big ambitions.

Heraclitus believed in the unity of opposites. Opposites are the two sides of the same thing. One cannot know something without knowing its opposite. There is no meaning for light without darkness, and no meaning for happiness without sadness.

Methodical Inventive Thinking pays a lot of attention to opposites in the Inversion tool and to unity in the Unification tool. We conceive something by attributes, emotions and sensations of the item itself together with its opposites.



  1. Wikipedia
  2. Heraclitus - His life andPhilosophy 

  3. Heraclitus - From Internet Encyclopedia of Philosophy

  4. Heraclitus - More Informathion - Online Course




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Tel:     +972 4 6294294

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News and interest

> Innovation and Methodical Inventive Thinking workshop at Elcam Medical. A fascinating workshop with results!

> Investors and financiers with 125 thousand dollars or more are welcome to contact us about a new business investment.

> Brain games - How do we perceive dimensions and depth!! Intriguing clip from National Geographic. click above to watch the chosen innovation clip.

> Do you know companies that are ready, and would like to achieve business turnaround? Please contact us. We have an attractive affiliation program for you!!

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