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Inventing new products and services

The workshop is based on Methodical Inventive Thinking – a scientifically and industrially proven approach that leads to the generation of original ideas

Workshop objectives

The workshop will present a method for generating ideas for new lines of products and services. After the presentation, the method and thinking tools will be practiced in reference to the company’s products and services.

Method rationale

How do we reach an understanding of market needs? One option is to ask customers. Another is to identify market trends and technologies and adapt products to them.

Inventive thinking adds a third approach of look at the existing product (or service) and extracting knowledge from it about manifest and hidden needs. For example, in-depth observation of a good orthopedic chair gives us a lot of information about seating comfort and the mutual health needs of the back, pelvic region and legs.

Our inventive thinking tools are the fruit of many years of experience backed by scientific research. These tools are applied to existing products and services and immediately take us to places where regular thinking never could.

This workshop covers all three methods of invention:

Methodical Inventive Thinking
Market trends
Talking to customers

The integration between these approaches, together with experts in marketing, technology and operations leads to breakthroughs in inventing new products and services.

Clients and experience

The method has been tried out successfully in several organizations both in Israel and elsewhere: Intel Elbit. Bagir, Morotla, KLA-Tencor, Arad, Delta Galil, Keter-Plastic and Teva to name a few.

Topics of study

Thinking templates and why they are the key to creativity
The ideational breakthrough: where as yet unknown ideas spring from
Market and technology trends; stages in product and system development
Methods and tools: Adding a dimension, Division, Subtraction, Multiplication, Unification, Inversion, “Black box – guided imagination”
Filtering ideas and discussion on how to turn an innovative idea into a product
Talking to customers and analyzing the conversation.

Target audience

In order to obtain optimal results, we recommend holding the idea generation process within a heterogeneous forum of content experts from the organization: marketing, management, development and technology as well as the front line staff- service and sales people. In order to understand implementation, operations, manufacture and logistics staff should also be involved.

Length of activity

The activity lasts the days in workshop format. In between there are meetings with external content experts and with customers as needed.

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