Clients and success stories

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Anagal - Information technology & computing

www.anagal.co.il

   

Anagal is an IT (Information Technology) company. It supplies computing services such as: network and infrastructure management, virtual servers, software development, and information system assimilation. Panta Rhei enterd Anagal as a partner, and brought the company to excellent results and a strategic change. A real business turnaround.

The turnaround was lead by Gideon Gilda as an active chairman, and Yossi Mor as a director of the board. The introduction with the company was through Ministry of Industry Nitsotz (=Spark) program which developed into a business opportunity for both sides.

During the turnaround process a new management team was selected. Business strategy was shaped; innovative marketing and operational methodologies were defined. New branding was introduced. The organizational cultural was changed. The company inspires today organizations that would like to keep workplaces of quality at the northern part of Israel.

The business turnaround outcomes:

  • Dramatic sales increase.
  • Ebidta was tripled and high net profit in relation to the category.
  • During our 3 year tenure Anagal consecutively broke its own sales and profit records of over 30 years of existence!!
  • Increase in large customer base, and service agreement reclamation.
  • Open new activity domains, innovative technology, and new partnerships.
  • New branding. The current company logo is part of it. Stronger marketing positioning, effective public relations and market communication.
  • The slogan: "Anagal – not a word about technology" was invented to clarify that we deal with the business added value, and technology is only a means for that. Anagal became mature business-wise and transformed from her positioning from a commodity service company to a perceived added value company.
  • Anagal has gained back the trust of customers who left her, and regarded her as irrelevant and old-fashioned.
  • Increase in employee and management satisfaction and pride internally and among customers.

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