Arad ltd develops manufactures and markets water metering systems worldwide.The innovation project was a lever for the creation of a business turnaround through the untrasonic water meter Ocatve.

The Octave impacts sales, and new market segment penetration, and plays a major role in the current company's market communication.
The Octave allows ultra low flow measurements, hence can indicate leaks that were invisible and unmeasurable before. The meter is mechanically robust and accurate over time.
That is the first time Arad actualy leads the market based on innovative technology.
The meter allows immediate water information processing. It allows service offers such as water leak and water pollution alerts.
A clear and different branding for the Octave product line differentiates Arad in the market.
The innovation project yielded Intellectual Property through innovative technology accompanied by branding.

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